Japanse Tuin Hasselt asked us to do a rebranding with their iconic emblem they've been using since their opening in 1992.
Respecting its serene culture we used Japanese minimalism as a starting point for the logo, Japanese rice paper for the formal language and the seasonal color cyle of the garden as an inspiration for a changing color palette. A flexible, playful and recognizable visual identity was born.
Japanse Tuin Hasselt
